Last night at a glittering event at the Langham Hotel in Auckland, Rainbow’s End Theme Park won the prestigious title of Westpac Auckland’s Best of the Best Marketing Award 2014.
Having won the initial Westpac Auckland Business Award South for Excellence in Marketing back in October, Rainbow’s End had automatically been entered into the Best of the Best category and were up against tough competition from throughout the Auckland region.
CEO Chris Deere is thrilled with the outcome. Winning this category in the ‘best of the best’ ceremony has allowed us to benchmark ourselves against the very best marketing entries from such a wide variety of industries. “I take my hat off to our fantastic team, both our front line staff and those working behind the scenes who strive every day to ensure a fantastic visitor experience for our guests. I must also acknowledge our Board and parent company Rangatira who have provided support, guidance and investment to ensure Rainbow’s End retains its position as a cherished Auckland attraction and an iconic New Zealand brand.
Rainbow’s End attributes it’s consistently targeted approach to marketing to core markets and a real understanding of their customers for their success. Marketing Manager Katharine Murray explains, “we conduct independent research to ensure brand and value propositions are upheld throughout all marketing activity. Our values are tantamount to our success, we believe in good times, laughter and never ever forgotten family memories, and this is what keeps people coming back to Rainbow’s End time after time”, says Katharine.
Late last year one of the judges Liz Wotherspoon, from The Ice house, commented that Rainbow’s End had a “clear value proposition and that their passion for business shone through. They were able to demonstrate a very clear point of differentiation and were on a great growth journey”.
Last year visitation levels hit an all-time high at the theme park, this coupled with the rollout of a new look Rainbow’s End logo, the launch of the highly anticipated Stratosfear ride and the recent introduction of Kidz Kingdom have all cemented the park’s position as an outstanding New Zealand attraction.