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Rainbow’s End Gaining International Media Attention

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Making the cover of an international magazine which graces coffee tables in some of the world’s most famous offices, such as Disney and Sea World wasn’t high on the list of priorities for Rainbow’s End CEO Chris Deere in 2015. However, this month Chris and Rainbow’s End graces the cover of Funworld Magazine in the USA and is relishing the exposure.

Published by the International Association of Amusement Parks and Attractions , Funworld is read by over 34,000 industry people each month and provides everyone from Disney, Universal Studios and Rainbow’s End information and insight into the latest news and innovations from around the world.

“It’s a real honour to have been interviewed and featured for this publication which represents the combined efforts of our very hard working and innovative team, ” says Chris Deere. “To have Rainbow’s End in the spotlight and in front of industry leaders and top executives from around the world is quite an accolade and something for which we are very proud.”

The article focuses on the multi-million dollar development of what the industry call an FEC or Family Entertainment Centre. Kidz Kingdom, as it is known locally, has been pivotal in the park’s development as a well-rounded, all- encompassing theme park for children of all ages.

Ensuring Kidz Kingdom was targeting the right audience was anew challenge for Marketing Manager Katharine Murray. “With 7 party rooms, 10 rides and attractions, interactive games and an indoor café, we have worked hard to position KidzKingdom as ‘the’ place to come for birthdays, great days out with the family and coffee groups alike. We also see Kidz Kingdom as a fun transitional route for younger thrill-seekers on their way to conquering the bigger rides in later years.”

Kidz Kingdom has also introduced innovative, state of the art technology as part of its birthday package for younger audiences. A first for New Zealand, Animalive is an interactive programme that allows an employee to slip into a variety of fun characters and enter the room as one of a number of cartoon characters on a flat screen monitor mounted in the birthday room. The employee is then able to interact, dance and play with the birthday group in real time.

Chris Deere states, “We’ve spent a lot of time researching and developing new and exciting rides and visitor programmes throughout Rainbow’s End and we are confident that we have created a market leader in this part of the world. Whilst Rainbow’s End may not be on the same scale as some of the larger international theme parks it doesn’tmean we can’t be world class at what we do.”